about us

Rubens Barrichello: “Karting has always played a fundamental role in my career, and it was the first step that led me into the world of racing. I started racing go-karts as a child and experienced the thrill of every corner, every overtaking, and every challenge. Karting is the foundation of every great driver, and with this awareness, I decided to combine my experience and passion with Birelart, a brand recognized worldwide for excellence and innovation in the karting world.
The collaboration with Birelart comes from the desire to create a line of go-karts that not only reflect my vision and experiences but also offer drivers of all ages and skill levels the opportunity to experience the thrill of high-quality driving. Every go-kart bearing my name is the result of careful work, research, and development, where every detail is designed to ensure high performance and maximum safety.
I firmly believe that karting should be accessible to everyone, yet still provide a challenging experience that pushes every driver to give their best. This collaboration with Birelart is not just a way to share my passion but also a tribute to a world that has given me so much. I want every go-kart bearing my name to represent the highest level of innovation, quality, and performance for everyone who wants to embark on this fascinating journey into racing.“